Who we are
WISE Analytics Group is a family business with a pedigree and heritage going back 25 years. The Group acts as a holding company designed to build and share data assets across its subsidiaries.
We have been supporting some of the worlds leading brands for over 25 years and the Group now consists of two subsidiaries – My Market Insight and My Market Consumer. My Market Insight is the business to business arm of the Group, and My Market Consumer provides consumer based solutions.
Our goal is to share capabilities and data assets across the subsidiaries and Boutique Social is the showcase of this strategy. It combines our expertise in media insight, online services and market dynamics to deliver a unique social commerce experience.
What we do
WISE Analytics Group is a matchmaker for companies, brands and consumers. We use data to help them make better connections and more profitable choices.
Our strategy is focused on building a comprehensive and integrated portfolio of offerings for our Clients and consumers based on a sophisticated data management platform.
We are a relationship based company with two routes to market. For our business to business products, we have a dedicated Client sales team that includes both the Founder and the CEO.
For our business to consumer offering, we have Boutique Social – a social commerce platform that provides consumers of fashion and beauty with a unique experience.
For companies and brands, we provide insight on what is being said about them in both on and offline media. We offer insight and analysis on retailer and competitor pricing and promotional strategies. We tell brands how cost effective their PR and advertising strategies are.
We also design, build and manage e-commerce platforms specifically configured to support the beauty and fragrance industry. Whilst our primary focus is on the beauty and fragrance industry, our offerings can be easily replicated into different sectors.
See our solutions pages for more details.