WISE Analytics Group is a holding company. We are focused on building and acquiring businesses that use data to help clients, brands and consumers make better choices.
Our objective is to build a business that supports and influences the beauty and fashion industry. We will achieve this through industry expertise, a client led culture and the best social commerce platform in Europe.
About WISE Analytics Group
Who we are
WISE Analytics Group is a family business with a pedigree and heritage going back 25 years. The Group acts as a holding company designed to build and share data assets across its subsidiaries.
What we do
WISE Analytics Group is a matchmaker for companies, brands and consumers. We use data to help each make better connections and more profitable choices.
We are a relationship-based company whose main route to market is through a small face-to-face sales team that includes both the Founder and CEO.
We have a portfolio of solutions that collect online and offline data that we then analyse using a mixture of proprietary tools, technology and sector expertise.
WISE Analytics Group companies cover four main solution areas, each of which is designed to address a specific set of client issues.
Look. Learn. Act.
Our Media Performance products analyse print, broadcast, online and social media platforms, collecting and evaluating what the world is saying about brands and their products.
We offer both quantitative and qualitative data analysis which we can deliver via our platform or through consulting engagements.
Our solutions help PR & Marketing professionals measure performance, market sentiment and the monetary value of PR.
Architect. Build. Manage.
We help our clients architect, develop and run successful e-commerce strategies and platforms.
Using experience gained from building private clouds for ourselves and our clients (along with one of Europe’s largest social commerce platforms: boutiquesocial.com), we can build, implement and manage the systems that deliver e-commerce services then host them on our highly secure, private cloud infrastructure.
Lead. Observe. Respond.
The ability to know what is happening in your target markets and having real-time insight into what your competitors are doing is a powerful driver for business growth. We collect daily pricing data for all major brands in the beauty & fragrance sectors. Through our sophisticated modelling and visualisation tools, we help clients interpret the data and turn this into actionable insight.
We can also advise on online marketing strategies that resonate with and engage the complex beauty industry eco-system.
Discover. Share. Buy.
boutiquesocial.com is a social commerce site for fashion and beauty products.
The platform allows consumers to discover brands, be inspired by the community and ultimately buy products at the best price.
From Boutique Social we collect invaluable consumer behaviour and purchase intent data thereby offering brands a unique channel to market.